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French Parliament adopts Bill to regulate fast fashion, targeting Shein ... French Parliament passes fast-fashion law to curb Shein and Temu Sign up now: Get ST's newsletters delivered to your inbox By passing the law, French lawmakers hope to rein in Asian e-commerce platforms like Shein, which have exploded in popularity in recent years. PHOTO: REUTERS Published Jun 30, 2026, 12:15 AM Updated Jun 30, 2026, 04:29 AM Set as preferred source Listen PARIS - The French Parliament on June 29 passed a Bill aimed at curbing the rise of fast fashion, targeting major Asian e-commerce platforms such as Shein and Temu. The legislation, first tabled two-and-a-half years ago, seeks to regulate so-called “ultra-fast fashion” companies, known for selling large volumes of lower quality clothing at rock-bottom price. Easy to order and replace, fast fashion items contribute to pollution from the textile industry, which accounts for nearly 10 per cent of global greenhouse gas emissions. The Senate passed the Bill on June 29 after the lower house National Assembly did last week. It imposes a per-item fee for producing textile en masse that will increase over time, and a ban on advertising for ultra-…

French parliament adopts bill to regulate fast fashion - RTL Today The French parliament on Monday passed a bill aimed at curbing the rise of fast fashion, targeting major Asian e-commerce platforms such as Shein and Temu. The legislation, first tabled two-and-a-half years ago, seeks to regulate so-called "ultra-fast fashion" companies, known for selling large volumes of lower quality clothing at rock-bottom price. Easy to order and replace, fast fashion items contribute to pollution from the textile industry, which accounts for nearly 10 percent of global greenhouse gas emissions. The Senate passed the bill Monday after the lower house National Assembly did last week. It imposes a per-item fee for producing textile en masse that will increase over time, and a ban on advertising for ultra-fast fashion brands, including by social media influencers. Lawmakers hope to rein in Asian e-commerce companies that have exploded in popularity in France in recent years. Trade Minister Serge Papin last week said the bill would target the main players including three companies, which he said are driving the surge in ultra-fast fashion. "Their names, which were still unknown three years a…

France moves to ban ads for ultra-fast fashion platforms France moved closer to banning advertising for ultra-fast fashion platforms such as Shein, Temu and AliExpress after the Senate approved a bill on Monday aimed at reducing the envi...

France's Ultra-Fast Fashion Ad Ban:Something new for Influencers ... France's Ultra-Fast Fashion Ad Ban:Something new for Influencers & Global Brands 7 Jul Written By Alessandra Legal Lens France Takes Aim at Ultra-Fast Fashion: What it Means for Influencers and the Global Digital Landscape The fashion world is abuzz, and not just with the latest trends. France has taken a pioneering step, with its Senate approving a landmark bill on June 10, 2025, aimed squarely at the environmental impact of ultra-fast fashion . This isn't just a win for sustainability; it's a critical new frontier for influencer marketing regulations globally, with significant implications for how brands and creators operate. The New French Law: A Deep Dive for the Digital Age This bill, which saw near-unanimous support in the French Senate, introduces several groundbreaking measures: Eco-Tax on Ultra-Fast Fashion: Starting in 2025, items from ultra-fast fashion platforms will face financial penalties of up to €5 per item, increasing to €10 by 2030 (capped at 50% of the product's price). This revenue will support France's sustainable fashion sector. This signals a clear shift towards making the "true cost" of r…

France's anti-fast-fashion law: campaign groups criticise the ... By Matthieu Guinebault Published June 18, 2026 Reading time 2 minutes Download Print Text size aA+ aA- France's anti-fast-fashion law: campaign groups criticise the measure as too narrowly focused on ultra-fast fashion By Matthieu Guinebault Published June 18, 2026 Lawmakers reached an agreement on Wednesday on the bill targeting ultra-fast fashion . While industry federations welcome a text won after a long struggle, professional organisations and the Stop Fast-Fashion coalition criticise its scope as too narrow, focused on Shein and Temu - risking measures that fail to curb the practices of the most polluting players in conventional fast fashion. Coalition Stop Fast-Fashion “In practice, this anti-fast-fashion law is, as things stand, vague and barely enforceable,” laments the coalition, which brings together around a dozen* NGOs and associations. “It risks leaving the main fast-fashion players to one side in order to concentrate on Shein, even if that means creating a looser framework- and therefore one that is easier to circumvent. The Lecornu government, pressured by lobbyists, has chosen to protect fast fashio…

France Targets Ultra-Fast Fashion with Eco-Tax, Ad Ban, and ... Government / Sustainable Fashion / France Targets Ultra-Fast Fashion with Eco-Tax, Ad Ban, and Transparency Rules by ESG News Editorial Team • June 17, 2025 Share: Share on Facebook Share on Twitter Share on LinkedIn Eco-tax measures introduced : France will levy up to €10 per item by 2030 on ultra-fast fashion goods, with funds directed to support sustainable local fashion. Ad and influencer ban enacted : Advertising and influencer promotion of ultra-fast fashion will be banned to curb overconsumption, especially among youth. Mandatory eco-disclosures required : Retailers must display carbon, resource, and recyclability data with each item, with penalties up to 50% of the product price for non-compliance. France has passed sweeping legislation to rein in the environmental fallout of ultra-fast fashion, becoming the first major economy to take direct aim at global e-commerce giants like SHEIN and Temu . Approved by the French Senate on 10 June 2025 with near-unanimous support (337 votes to 1), the bill imposes eco-taxes , bans advertising of ultra-fast fashion, and mandates sustainability disclosures . It now heads to…

Here is how France is trying to fix fast fashion Share this Facebook Twitter Linkedin Whatsapp Email This summer, France passed a bill to regulate the colossal influence of fast-fashion giants – and mitigate the environmental harms fuelled by ultra-cheap clothing. The bill, which still needs to go through a round of European Union approvals, will introduce eco-taxes, advertising bans and environmental transparency requirements for companies such as Shein and Temu. The bill is the first such law to directly sanction fast-fashion companies for the consequences of their business models, which produce a non-stop conveyor belt of ephemeral clothing items destined for landfills. Globally, about 92 million tons of textile waste are produced each year. The fashion industry is the second-largest water consumer after agriculture and is responsible for about 10% of global emissions. France ’ s bill is a definitive sign of tides shifting, at least on the legislative stage. Agnès Pannier-Runacher, the country ’ s minister for ecological transition, described the bill to journalists as “ a strong signal sent to businesses and to consumers.” The law creates a better environment for alternatives …

France Says No To Ultra Fast Fashion. Will The World Follow? Business Retail France Says No To Ultra Fast Fashion. Will The World Follow? By Zoe Bayliss Wong , Former Contributor. Forbes contributors publish independent expert analyses and insights. Zoe is a business growth expert covering sustainable fashion & retail. Jun 30, 2025, 06:59am EDT France is arguably the fashion capital of the world, now making needed changes within the industry. (Photo by Marc Piasecki/WireImage) WireImage This month, France continued its war on fast fashion with new amendments to a climate bill that will impose penalties on ultra-fast fashion giants. It’s one of the boldest policy moves yet from a major fashion market, sending a clear message that the era of unchecked disposable fashion may be coming to an end. But let’s not kid ourselves. This is not an outright ban on fast fashion. It’s not the end of cheap, mass-produced clothes flooding Europe. Instead, it’s a pointed refinement—an attempt to slow the ‘ultra-fast’ brands, by which it means the hyper-accelerated business models of brands like Shein and Temu. Although US tariffs have taken a shot at slowing them down , they’re still churning out t…

French parliament passes fast-fashion law to curb Shein and Temu France's Senate ⁠passed a bill on Monday aimed at curbing online fast-fashion retailers ​such as Shein, Temu and AliExpress, after more than two years of debate and discussion between the ​upper ‌and lower houses of parliament. Under the law, ultra fast-fashion companies ‌face fines between €0.25 and €6 per product this year, rising as ⁠high as €10 per product in 2030.

France Takes Stand Against 'Ultra Fast Fashion' with New Legislative ... Markets France Takes Stand Against ‘Ultra Fast Fashion’ with New Legislative Approval In a decisive move, France’s legislative bodies have approved measures to clamp down on the business practices of ultra-fast fashion giants, with Shein and Temu in the spotlight. Óscar Hernández 29 jun 2026 - 13:07 The French government has given the green light to the first law targeting ultra fast fashion companies. On Monday, the French Parliament—following the National Assembly’s approval—passed the bill regulating the business practices of companies such as Shein and Temu to reduce the environmental impact of the textile industry . The bill, sponsored by Anne-Céline Violand , a member of the Mixed Group, had been making its way through France’s legislative chambers for several months before it was finally ratified by both bodies. Last week, the bill cleared the final hurdle before its approval during a heated negotiation between French senators and deputies who, after agreeing on the final amendments to the text, decided to bring the bill to the floor. Now, for the bill to take effect, the President of the French Republ…

'Ultra-fast fashion' now faces penalties, curbs under new French law ... France's parliament has definitively adopted a law targeting “ultra-fast fashion” platforms — such as Chinese-owned, low-cost e-commerce giants Shein and Temu — capping a journey that began two and a half years ago, stalled twice, and survived a showdown over whether it complies with European Union law. The French Senate gave its approval on Monday, five days after the National Assembly passed the same text unanimously. The vote closes the loop on a bill first introduced in January 2024. The law's central targets are Shein and Temu, platforms that have become symbols of a business model built on releasing thousands of new clothing designs at rock-bottom prices. Once decrees implementing the law take effect, those platforms — along with any retailer that meets its definition of "ultra-fast fashion" — will face per-item fees for production, thus meaning the prices may no longer be sustainable at rock-bottom. The law also bans advertising for such ultra-fast fashion brands, including by social media influencers. Plus, there will be mandatory labelling speaking of its effects on the wider environmental impact…