French Senate passes bill targeting ultra‑fast‑fashion platforms
The French Senate approved legislation on June 29, 2026 aimed at curbing ultra‑fast‑fashion platforms, specifically naming Shein, Temu and AliExpress.
The French Senate passed a bill on Monday, June 29, 2026, aimed at curbing ultra‑fast‑fashion platforms. The legislation specifically targets the online retailers Shein, Temu and AliExpress.
According to Daily Sabah, the bill aims to ban advertising for ultra‑fast‑fashion platforms. The Straits Times reported that the legislation seeks to regulate “ultra‑fast fashion” companies.
France24 reported that the law imposes fines of €0.25 to €6 per product in 2026, rising to up to €10 per product in 2030.
The Straits Times also noted that the French Parliament passed the bill on June 29, 2026, and that the Senate passed the bill after the lower house approved it the previous week.
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