THE HALFAX HEIMDALL AUGUR

BHV Marais sold to management team: partnership with Shein ends SGM, co-founded by Frédéric Merlin, announced on Tuesday that it is selling the business of BHV Marais to the Parisian department store's “management team”. The team has decided to “end” the controversial partnership with Shein, calling it a “strategic mistake”. Société des grands magasins (SGM), which has operated BHV Marais since 2023, has accepted the proposal led by Karl-Stéphane Cottendin. Cottendin is the former general manager of BHV and the SGM group. He has left his position for this opportunity and aims to reposition the department store to focus on homeware, including decoration and DIY, both parties announced to journalists, including AFP. This announcement also affects the BHV Parly 2 store in Yvelines. However, it does not include the seven provincial BHV stores (formerly Galeries Lafayette), which are still managed by SGM. Five of these stores have hosted the ultra-fast fashion Asian brand Shein this year. An outcry and an exodus of luxury brands The opening of the first permanent physical store for Shein in November at the Bazar de l'Hôtel de Ville, in the heart of Paris, caused an outcry. The platform…

Paris Store to Part Ways with Shein After Ownership Change French department store BHV Marais will end its partnership with Shein after its operating company said Tuesday it was selling the Paris outlet, following criticism of its deal with the Asian e-commerce giant. The announcement comes after Shein in November opened its first permanent physical shop in BHV's flagship store, a move that sparked outcry over the brand's fast-fashion business model and environmental impact. SGM, which has operated the landmark store opposite Paris City Hall since 2023, has sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin, the two parties told reporters. Cottendin, who will step down as SGM's chief executive following the deal, said Shein would "ideally" leave the store by Christmas, describing the decision to allow the retailer to open in BHV as a "strategic error". A second BHV store west of Paris will also come under new management, while SGM will retain control of seven other locations, five of which have welcomed Shein this year. Contractual commitments with Shein at the non-Paris stores will be "honored" pending a "long-term" review, SGM director…

BHV Marais: after the controversy, the ultra-fast-fashion giant has ... It was one of the most talked-about bets in Paris retail. Just a few months after the opening of Shein's first permanent brick-and-mortar store atShein’s location inBHV Marais, the venture has already come to an end. The department store is changing hands, and its new operator, Karl-Stéphane Cottendin, plans to sever the partnership, now described as a "strategic error." TheChinese ultra-fast-fashion gianthad sparked an outcry as early as autumn 2025. Associations, elected officials, customers and several brands denounced the installation of this low-cost label at this iconic site on Rue de Rivoli. Thecontroversynever really ceased, fed by the departures of some brands, tensions with suppliers and an image that became hard to sustain. BHV Marais now aims toturn the page and return to its traditional core: home, decor, DIY, tableware, lighting, and creative hobbies. Theexit of the Chinese giant is anticipated by the end of 2026, while the corners rolled out in BHV stores outside Paris would not be affected at this stage. On the staff side,no layoff plan has been announced. After months of upheaval, the Paris…

French department store BHV Marais to end Shein partnership after ... French department store BHV Marais to end Shein partnership after backlash By FRANCE 24 - RFI France TUE, 16 JUN 2026 The announcement comes seven months after Asian e-commerce giant Shein opened a shop inside Paris's landmark BHV department store. - © Julie Sebadelha, AFP/File French department store BHV Marais will end its partnership with Shein after its operating company said Tuesday it was selling the Paris outlet following criticism of its deal with the Asian e-commerce giant. The announcement comes after Shein in November opened its first permanent physical shop in BHV's flagship store , a move that sparked outcry over the brand's fast-fashion business model and environmental impact, as well as its online sale of childlike sex dolls . Read more Shein launches first store in Paris amid public outcry over childlike sex dolls SGM, which has operated the landmark store opposite Paris City Hall since 2023, has sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin, the two parties told reporters. Cottendin, who will step down as SGM's chief executive following the deal, …

French department store BHV Marais to end Shein… - inkl French department store BHV Marais will end its partnership with Shein after its operating company sold the landmark Paris outlet to a group of executives. The move follows months of controversy over the fast-fashion retailer’s presence in the store, including outcry over its environmental impact, labour practices and its online sale of childlike sex dolls. French department store BHV Marais will end its partnership with Shein after its operating company said Tuesday it was selling theParisoutlet, following criticism of its deal with the Asiane-commercegiant. The announcement comes after Shein in November opened its first permanent physical shop in BHV's flagship store, a move that sparked outcry over the brand's fast-fashionbusinessmodel and environmental impact, as well as its online sale of childlike sex dolls. SGM, which has operated the landmark store opposite Paris City Hall since 2023, has sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin, the two parties told reporters. Cottendin, who will step down as SGM's chief executive following the deal, said Shein would "ideally"…

Shein faces exit from Paris department store after backlash A department store in central Paris announced on Tuesday the end of its cooperation with Chinese ultra-fast fashion giant Shein, which, French media reported, could see the e-commerce platform’s first physical store closed by this Christmas. La Societe des Grands Magasins (SGM), owner of the historic BHV Marais, which sits opposite Paris City Hall a few hundred meters from Notre-Dame cathedral, has sold the store to a group of executives, led by Karl-Stephane Cottendin, the group’s outgoing CEO,...

SGM Sells BHV Marais, Incoming Owners Will End Shein Deal BHV department store in Paris. Dominique Maitre for WWD Share this article on Facebook Share this article on X Share this article on Google Preferred Share this article on Pin It Share this article on Flipboard Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk Share this article on Facebook Share this article on X Share this article on Google Preferred Share this article on Pin It Share this article on Flipboard Share this article on Tumblr Share this article on Reddit Share this article on LinkedIn Share this article on WhatsApp Share this article on Email Print this article Share this article on Talk PARIS — BHV Marais is changing hands once again as its management team is set to take control of the retailer and will end its controversial partnership with ultra-fast-fashion giant Shein in an attempt to win back brands and customers. The Société des Grands Magasins, which acquired BHV Marais from Galeries Lafayette in 2023, said in a statement to WWD on Tuesday that it had accepted…

France examines bill to rein in ultra-fast-fashion's expansion Here in Paris, Chinese fast-fashion brand Shein is leaving the iconic BHV department store in the chic Marais neighbourhood. The departure follows months of controversy over its inclusion at the landmark shop - with critics accusing Shein's low-cost, high turnover business model of destroying French retail, and high-end brands like Dior and Guerlain abandoning BHV. A French parliamentary committee begins on June 17 an examination of a proposed law to rein in the expansion of ultra-fast fashion.

Paris's BHV ends short but controversial partnership with Shein It was a partnership beset by controversy, and now it's over. Department store BHV is breaking up with Chinese-founded retailer Shein, after new management came in to take over the beleaguered Parisian icon, announcing the end of the contract between the two and admitting that a strategic error had been made. However, seven other BHVs in the Paris region will retain a partnership.

French department store BHV Marais to end Shein partnership after backlash French department store BHV Marais will end its partnership with Shein after its operating company sold the landmark Paris outlet to a group of executives. The move follows months of controversy over the fast-fashion retailer’s presence in the store, including outcry over its environmental impact, labour practices and its online sale of childlike sex dolls.

French BHV Ends Partnership with Shein After Controversy Published byGlobal Banking & Finance Review Posted on June 16, 2026 · Last updated: June 16, 2026 PARIS, June 16 (Reuters) - French department store BHV and online fast-fashion retailer Shein have ended their partnership, just seven months after the opening of a permanent Shein shop in the Paris department store triggered controversy and widespread criticism. • Societe des Grands Magasins (SGM), which has operated BHV in Paris since 2023, said it is selling the Parisian department store to its current management team led by Karl-Stéphane Cottendin. • Cottendin said BHV would end its partnership with Shein, describing it as a mistake, according to a spokesperson. • BHV drew criticism for the tie-up with Shein because of the Singapore-based company's business model of rock-bottom pricing and sale of illegal products on its platform. • Shein said in a statement that the collaboration with SGM was always been meant to be temporary. • Shein's launch at BHV in November was met with protests and on opening day, the French government launched an attempt to shut down its platform, later overturned by a Paris court • Loyal Sh…