Aavin denied discontinuing the 'Green Magic' milk variant, stating that all its milk varieties, including 'Green Magic', remain available without interruption. Recent media reports, however, alleged that lower procurement levels have led to reduced supply of 'Green Magic' milk, prompting some consumers to turn to costlier private brands. The original 'Green Magic' milk, priced at ₹22 for a 500 ml pack, contains 4.5% fat and 9% non-fat solids, according to thecommunemag.com.

According to the Hindu, the DMK government decided in 2023 to stop selling 'Green Magic' milk and replace it with 3.5% fat purple-packet milk, but later dropped the plan following stiff opposition. K Annamalai, as reported by newindianexpress.com, questioned the government’s claim that 'Green Magic' milk distribution is normal, citing a drastic drop in availability at sales points.

Thecommunemag.com reported that the DMK government introduced 'Green Magic Plus', priced at ₹50 for a 900 ml pack, which contains Vitamins A and D. Anbumani Ramadoss, president of the PMK, criticized the DMK government over the introduction of 'Green Magic Plus', stating it has the same nutritional content as 'Green Magic' but is sold at a higher price per liter. The announcement of 'Green Magic Plus' was criticized for lacking transparency.