The Australian Competition and Consumer Commission (ACCC) has initiated federal court action against Grill’d, alleging the company misrepresented its Tree Day Tuesday campaign for more than three years, according to the Guardian. The ACCC alleged that Grill’d overstated the extent of donations it would make and the environmental contributions from the promotion, as reported by smh.com.au. The campaign promised a $1 donation per burger sold, but only 4 per cent of Tuesday purchases qualified for a donation, according to smh.com.au. Qualifying purchases required orders to be placed by Grill’d loyalty members, for in-store dining, at the front counter, with a separate barcode scanned, the same source reported. Approximately 5 million burgers were sold during the campaign, smh.com.au reported. The ACCC characterizes the conduct as greenwashing.