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Grill'd Tree Day Tuesday donations: ACCC hits burger chain with lawsuit ... Grill’d is facing a lawsuit from the consumer watchdog which claims it misled millions of Australians by promising to donate $1 to the environment per burger sold on Tuesdays when only 4 per cent of purchases qualified under its complex terms. The terms and conditions of the three-year “Tree Day Tuesday” campaign – which required that the orders be placed by Grill’d loyalty members, for in-store dining, at the front counter, with a separate barcode scanned – were so restrictive that only a fraction of the 5 million burgers sold qualified. “We allege Grill’d misled customers by overstating the extent of the donations it would make and the environmental contributions from its Tree Day Tuesday promotion. We consider this to be a form of greenwashing,” said Australian Competition and Consumer Commission (ACCC) chair Gina Cass-Gottlieb. “In fact, only a small percentage of purchases on Tuesdays qualified for a donation by Grill’d because of the detailed conditions of the promotion, which we say were not disclosed or not adequately disclosed to customers.” Across 26 advertisements on social media, online and…

Grill'd faces greenwashing lawsuit as ACCC sues burger chain over ... Companies Retail Courts Print article Carrie LaFrenz Senior reporter Jun 16, 2026 – 12.24pm The competition regulator is suing burger chain Grill’d in the Federal Court for allegedly misleading customers about how much it would donate to an environmental cause through a promotion. The Australian Competition and Consumer Commission says Grill’d ran a campaign called Tree Day Tuesday between January 2021 and April 2024, during which it said it would donate $1 from every burger purchased on Tuesdays towards planting trees. Loading... Save Log in or Subscribe to save article Share Copy link Copied Email LinkedIn Twitter Facebook Copy link Copied Share via... Gift this article Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Subscribe now Already a subscriber? Login License article Follow the topics, people and companies that matter to you. Find out more Read More Courts Retail Food & drink ACCC Fetching latest articles

Grill’d burger chain sued over alleged greenwashing by consumer watchdog <p>Australian Competition and Consumer Commission launches federal court action against restaurant over Tree Day Tuesday campaign</p><p>The consumer regulator has sued Grill’d over allegations the burger retailer engaged in greenwashing by dramatically overstating how much money it was donating towards one of its key environmental campaigns.</p><p>The Australian Competition and Consumer Commission (ACCC) on Tuesday announced it had launched federal court action against Grill’d, alleging it misrepresented its Tree Day Tuesday campaign for more than three years.</p> <a href="https://www.theguardian.com/australia-news/2026/jun/16/grilld-burger-chain-sued-over-alleged-greenwashing-by-consumer-watchdog">Continue reading...</a>

Grill'd accused of duping customers with burger promo Grill'd allegedly duped customers for three years.Photo: AAP The ACCC is suing burger chain Grill’d for allegedly misleading diners over how much it would donate to tree planting from the sale of millions of burgers. For three years between 2021 and 2024 Grill’d ran a Tree Day Tuesday promotion  which promised to give $1 from every burger purchased to projects to plant trees. Although some five million burgers were bought on Tuesdays during the promo period, only a “small percentage” actually qualified, the consumer regulator alleged. “We allege Grill’d misled customers by overstating the extent of the donations it would make and the environmental contributions from its Tree Day Tuesday promotion. We consider this to be a form of greenwashing,” said ACCC chair Gina Cass-Gottlieb. “In fact, only a small percentage of purchases on Tuesdays qualified for a donation by Grill’d because of the detailed conditions of the promotion, which we say were not disclosed or not adequately disclosed to customers.” An example of the Grill’d promotion.Photo: ACCC The detailed list of conditions that most customers would not have been awar…

ACCC takes Grill'd to court over Tree Day Tuesday ads The ACCC alleges Grill’d overstated how many Tuesday burger purchases qualified for tree-planting donations. Share Tweet Share Email The ACCC has launched Federal Court proceedings against Grill’d , alleging the burger chain misled customers about donations linked to its Tree Day Tuesday campaign. The consumer watchdog alleges Grill’d made false or misleading representations between January 2021 and April 2024 about when it would donate to an environmental cause. At the centre of the case is Grill’d’s claim that $1 from every burger bought on a Tuesday would go towards planting trees. The ACCC alleges only a small share of Tuesday purchases actually qualified. What the ACCC alleges ACCC Chair Gina Cass-Gottlieb said the regulator considered the conduct to be a form of greenwashing. “We allege Grill’d misled customers by overstating the extent of the donations it would make and the environmental contributions from its Tree Day Tuesday promotion. We consider this to be a form of greenwashing,” Cass-Gottlieb said. “In fact, only a small percentage of purchases on Tuesdays qualified for a donation by Grill’d because of the detailed…

The ACCC Strikes Again: Grill'd in Court Over Alleged Greenwashing Claims Modal Description Share Jun 17 2026 3 minutes PartnerAustralia As partner in our Intellectual Property Group in Sydney, I advise our clients on IP protection, exploitation and enforcement. I also advise on compliance with Australian franchising laws, related disputes under the Franchise code, product liability and consumer law issues. AssociateAustralia I am an associate in the Intellectual Property Group in Sydney, focused on assisting clients in the technology, communications and media sectors navigate complex legal issues and disputes. On 16 June 2026, the Australian consumer regulator – the Australian Competition and Consumer Commission (ACCC) – commenced proceedings in the Federal Court against burger chain Grill’d for allegedly misleading consumers about the circumstances in which it would make donations to an environmental cause, in breach of the Australian Consumer Law. Between January 2021 and April 2024, Grill’d ran a promotional campaign called Tree Day Tuesday, which allegedly represented that it would donate $1 from every burger purchased on a Tuesday towards the planting of trees. The…

ACCC Sues Grill'd Over Alleged Greenwashing in Tree Day Tuesday ... ACCC Sues Grill’d Over Alleged Greenwashing in Tree Day Tuesday Campaign The ACCC has sued Grill’d for allegedly overstating donations in its Tree Day Tuesday campaign, claiming only 4% of burger sales led to donations due to restrictive terms. Grill’d denies wrongdoing, citing positive environmental impact and ongoing cooperation with the ACCC. 4 day ago · 3 min read Share ACCC Takes Legal Action Against Grill’d for Tree Day Tuesday Campaign The Australian Competition and Consumer Commission (ACCC) has initiated federal court proceedings against the Grill’d burger chain, alleging the company engaged in greenwashing by overstating the amount donated through its Tree Day Tuesday environmental campaign. The ACCC announced on Tuesday that it had commenced legal action, claiming Grill’d misrepresented the campaign to customers for over three years. Details of the Allegations The ACCC alleges that from January 2021 to April 2024, Grill’d promoted that it would donate $1 from every burger purchased on a Tuesday towards tree planting efforts. During this period, Grill’d sold more than five million burgers; however, the A…

Grill'd in court for allegedly misleading customers about 'Tree Day ... Date 16 June 2026 Topics Advertising and promotions Buying and selling products and services Compliance and enforcement The ACCC has commenced proceedings in the Federal Court against Grill’d for allegedly making false or misleading representations to customers about the circumstances in which it would make donations to an environmental cause, in breach of the Australian Consumer Law. Between January 2021 and April 2024, Grill’d ran a promotional campaign called Tree Day Tuesday, in which the ACCC alleges Grill’d made various representations, including that it would donate $1 from every burger purchased on a Tuesday towards the planting of trees. “We allege Grill’d misled customers by overstating the extent of the donations it would make and the environmental contributions from its Tree Day Tuesday promotion. We consider this to be a form of greenwashing,” ACCC Chair Gina Cass-Gottlieb said. “In fact, only a small percentage of purchases on Tuesdays qualified for a donation by Grill’d because of the detailed conditions of the promotion, which we say were not disclosed or not adequately disclosed to customers.”…