Apple is raising prices on several products due to memory and storage chip cost increases
Apple is preparing to raise prices on multiple products as costs for memory and storage chips rise due to demand from AI data centers. The company stated that the speed and scale of these component price increases are unprecedented. Tim Cook described the situation as a '100-year flood'. Price increases do not affect the iPhone.
Apple is preparing to raise prices on several products due to rising costs of memory and storage chips driven by demand from AI data centers. The company stated that the speed and scale of these component price increases are unprecedented. Tim Cook described the situation as a '100-year flood'. According to Gdelt, Apple has raised the starting price of the MacBook Neo to US$699 from $599 and increased the price of the MacBook Air with 512 gigabytes of storage to $1,299 from $1,199. Apple's price increases do not affect the iPhone.
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