THE HALFAX HEIMDALL AUGUR

South Korea's Starbucks to shut for staff history lesson after backlash The chain was criticised for a "Tank Day" marketing ploy on the anniversary of a military massacre.

South Korea's Starbucks to shut for staff history lesson after backlash The chain was criticised for a "Tank Day" marketing ploy on the anniversary of a military massacre.

Payments at Starbucks down over 10 bln won in May, after 'Tank Day' event SEOUL, June 4 (Yonhap) -- Payments at Starbucks Korea plunged over 10 billion wo...

Starbucks Korea to shutter outlets for history lessons after 'Tank Day' fiasco SEOUL - Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said Monday.

Starbucks Korea to close stores early for mandatory history training ... Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training SEOUL, South Korea --Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training as it reels from backlash following a marketing campaign that was widely perceived as mocking victims of a brutalmilitary crackdown on pro-democracy protestersin 1980. Shinsegae Group, which owns a 67.5% stake in Starbucks Korea, said group executives and employees at Starbucks Korea’s headquarters will attend training led by history and sociology professors on Wednesday. All Starbucks stores nationwide will close at 3 p.m. next Monday so employees can watch a recording of the session, Shinsegae said in a statement. The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. …

Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder Starbucks stores across South Korea will close for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said on Monday. Starbucks Korea, with more than 2,000 stores nationwide, found itself embroiled in public uproar last month when it ran a “Tank Day” promotion evoking a deadly military crackdown on a 1980 pro-democracy uprising. The day of the reusable cup promotion – May 18 – coincided with the 46th anniversary of the Gwangju...

Starbucks Korea to shut stores for history lessons after ‘Tank Day’ furore Coffee chain to hold 'historical awareness' training after backlash to ad campaign that evoked 1980 military crackdown.

South Korea’s Starbucks Shut Early After ‘Tank Day’ Promotion Debacle A Starbucks coffee shop that closed early in Seoul on Monday.

Starbucks Korea payments drop 26 pct after controversial promotion sparks backlash SEOUL, May 27 (Yonhap) -- Payments at Starbucks Korea plunged more than 26 perce...

Starbucks faces South Korean backlash following campaign echoing 1987 massacre It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public apology in the wake of the company's disastrous "Tank Day" promotion launched earlier this month. Many Koreans saw the campaign's name as a reference to a deadly 1980 crackdown in which hundreds of pro-democracy protesters were killed by the country's military dictatorship. The campaign was quickly scrapped, but it hasn't quelled public furor.

Starbucks in South Korea sees 'very significant drop in sales' amid controversy Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee chain's "Tank Day" marketing campaign fails to subside. The group is seeing a drop in sales over the campaign that appeared to reference a deadly crackdown on pro-democracy protesters in 1980. Also in this edition: Ferrari unveils its first fully electric supercar, "Luce".

Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.