Shinsegae Chairman Apologizes for Starbucks Korea’s Controversial Promotional Campaign
Shinsegae Group chairman Chung Yong-jin apologized in person for Starbucks Korea’s 'Tank Day' promotional campaign, which was criticized for referencing South Korea’s pro-democracy movement of the 1980s. He accepted responsibility and said he would make no excuses.
Shinsegae Group chairman Chung Yong-jin apologized in person for Starbucks Korea’s 'Tank Day' promotional campaign, which was criticized for referencing South Korea’s pro-democracy movement of the 1980s. The event caused emotional harm to citizens. Chung Yong-jin said he would make no excuses. Shinsegae accepts responsibility for the event. According to SCMP, Chung said, 'Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility.'
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