Russell Wilson retired from football to seek a broadcasting career. He and his wife, Ciara, founded the Why Not You Foundation in 2014 during his third season with the Seattle Seahawks. Both serve as board members of the foundation. Since Wilson signed with the Pittsburgh Steelers in March 2024, the Why Not You Foundation has donated funds and resources to the Boys and Girls Clubs of Western Pennsylvania. The foundation plans to continue aiding youth in the Pittsburgh area for years to come. The Why Not You Center opened at the BGCWPA’s Shadyside location on December 10, 2024, and was made possible through the foundation’s support, according to bgcwpa.org. According to starsdoinggood.com, the foundation focuses on education, children’s health, and food security. BGCWPA.org reported that the foundation has been dedicated to fighting cyclical poverty and driving greater equity for youth in education and health, raising millions and supporting nonprofit partners. Janelle Hahn, executive director of the Why Not You Foundation, said both Russell and Ciara are committed to community and view their impact as a core part of their legacy, according to triblive.com.