Coca-Cola officially launched its FIFA World Cup 2026 campaign in Ghana with a Watch Party for Ghana’s opening match against Panama at the Coca-Cola Experience Zone at Accra Mall. The event, dubbed 'Feel It All', brought together media practitioners, influencers, the Ghana Supporters Union, and football fans. Attendees experienced interactive fan zones and curated entertainment. Mensah Seneadza, Director, Franchise Operations, Equatorial Africa for Coca-Cola, spoke at the event and said Coca-Cola’s campaign builds on its long-standing presence in Ghana, where it has operated for almost seven decades. According to ghanapubliceye.com, Seneadza said football is a unifying force in Ghana. According to allafrica.com, Seneadza said the excitement of the campaign will continue throughout the group stages, with the highlight being Ghana’s group stage fixture against England. According to allafrica.com, Coca-Cola will bring the globally celebrated 'José vs Mourinho' experience to life during Ghana’s match against England. According to ghanapubliceye.com, Coca-Cola will host watch parties and interactive fan experiences throughout Ghana’s participation in the tournament. According to allafrica.com, the FIFA World Cup 2026 is currently ongoing in the United States, Canada and Mexico.