Chen Xiufeng became known as 'Goose Leg Auntie' after students from Peking University, Tsinghua University, and Renmin University of China queued for her snack. According to scmp, Chen, a 56-year-old street vendor in Beijing, sold roasted meat labeled as 'goose legs' for years at 16 yuan (US$2) per serving. She was previously depicted in media as a diligent and trustworthy vendor, and was invited by Peking University's Innovation Academy to share her life story at the university's Centennial Hall in March 2024. Chen admitted in a social media customer group chat that the meat she sold as 'goose legs' was actually duck legs. According to straitstimes.com, she stopped selling her product after this admission. The wholesale price of a goose leg in China is around 11 yuan ($1.50), while a duck leg costs about 5 yuan, according to sixthtone.com; goose legs can cost more than double the price of duck legs in China, according to straitstimes.com. Online users believe Chen Xiufeng intentionally misrepresented the product to increase profits. Beijing’s Haidian district market regulators launched an official investigation into Chen Xiufeng for suspected misleading of consumers on June 11, 2026. The incident triggered widespread public criticism and demands for better consumer protection.