Lululemon held a yoga-themed event on the Great Wall of China on May 30, 2026, according to the South China Morning Post. The event, intended to celebrate Chinese culture, featured taiko drums played by Chinese actor Zhu Yilong and the Fanxiang Drum Corp, as reported by China Daily Brief and the South China Morning Post. Chinese netizens and percussion experts criticized Lululemon for misidentifying the taiko drums as Chinese traditional drums, according to China Daily Brief. The event caused public anger, leading Lululemon to issue a public apology in China and withdraw its promotional video, as confirmed by multiple news sources. Lululemon faced challenges in China due to cultural sensitivity, as local consumers closely examine brand actions.