Google Discontinues Tenor API, Affecting Third-Party Platforms
Google has discontinued the Tenor API, a move that has disrupted GIF functionality on several major platforms including X, Discord, Bluesky, and WhatsApp. While the shutdown has broken GIF pickers in services that relied on the API, the Tenor website and its searchable GIF library remain operational.
Google has discontinued the Tenor API, a decision that has affected platforms that previously integrated the service, including X, Discord, Bluesky, and WhatsApp. The shutdown broke GIF pickers in services that relied on the API, ending Tenor GIF searches in third-party apps. Despite the discontinuation of the API, the Tenor website and its searchable GIF library remain operational.
According to Ars Technica, Google acquired Tenor in 2018. The company also integrated Tenor into its own products, such as Gboard and Google Messages. Google is known for shutting down products, and this shutdown is another example. Tenor now only serves Google, suggesting the 'death' of the brand might be premature.
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