THE HALFAX HEIMDALL AUGUR

> Amazon is being taken to court for introducing ads to Prime Video. The world will be watching theconversation.com/amazon-is-be... #Lawsuit in #Australia, may be of interest to watch. #BadEconomy #Amazon #corruption #streaming #media #FollowTheMoney

Amazon Sued by Australian Consumer Watchdog Over Prime Video Ads Amazon.com Inc. has been sued by Australia’s consumer watchdog for introducing advertising to its Prime Video streaming service and then forcing existing subscribers to pay more to avoid the ads. The Australian Competition & Consumer Commission said Tuesday it has commenced proceedings in the Federal Court alleging Amazon breached consumer law by including unfair contract terms in its Prime subscription contracts. It also alleges Amazon later relied on those terms to introduce advertising to Prime Video in 2024. More than one million subscribers, who already paid an annual upfront fee of A$79 ($54) for the service, then had no choice ... Learn more about Bloomberg Law or Log In to keep reading: See Breaking News in Context Bloomberg Law provides trusted coverage of current events enhanced with legal analysis. Learn more Already a subscriber? Log in to keep reading or access research tools and resources. Log In

Amazon in court for introducing ads to Prime Video using allegedly ... Date 30 June 2026 The ACCC has commenced Federal Court proceedings against Amazon Commercial Services Pty Ltd (Amazon AU) for allegedly breaching the Australian Consumer Law by including unfair contract terms in its Prime subscriptions contracts, and later relying on those terms to introduce advertising to its streaming service, Amazon Prime Video. Between November 2023 and August 2025, Amazon AU’s Prime contracts with more than one million annual subscribers contained what the ACCC alleges were five unfair contract terms that allowed it to unilaterally make negative changes during the contract period without offering subscribers a remedy. It is also alleged that Amazon AU later relied on one or more of these unfair terms when it introduced ads to Prime Video in Australia in July 2024. Prior to that, Amazon Prime Video was almost entirely ad-free. After July 2024, subscribers who wanted to maintain ad-free streaming had to pay an additional $2.99 per month. This was despite annual subscribers already having paid $79 upfront for the service. “We allege that Amazon AU included multiple unfair terms in its contrac…

ACCC sues Amazon over 'unfair' Prime Video advertising changes Companies Media & Marketing Advertising Print article Sam Buckingham-Jones Media, marketing and telecommunications reporter Jun 30, 2026 – 10.54am The powerful chair of Australia’s consumer watchdog has declared she will seek a large penalty and public admissions of wrongdoing from Amazon after the US e-commerce giant introduced ads into its Prime Video service through allegedly unfair contracts with more than 1 million Australians. Australian Competition and Consumer Commission chief Gina Cass-Gottlieb launched a lawsuit in the Federal Court on Monday against two subsidiaries of Amazon.com, Inc, the $US2.6 trillion ($3.75 trillion) multinational that runs the world’s largest retailer, a global cloud computing business and a streaming platform. Loading... Save Log in or Subscribe to save article Share Copy link Copied Email LinkedIn Twitter Facebook Copy link Copied Share via... Gift this article Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Subscribe now Already a subscriber? Login License article Read More Advertising Streaming ACCC Amazon Gina Cass-Gottlieb Jeff B…

Australia sues Amazon for making allegedly unfair contracts with subscribers The Australian Competition and Consumer Commission (ACCC) says Amazon has broken consumer protection law

Australia sues Amazon over Prime Video ads, alleges unfair contract terms. Which other countries have them? The regulator is seeking penalties against Amazon, along with compensation for affected consumers.

ACCC sues Amazon over Prime ads, 'unfair' contracts ACCC sues Amazon over Prime ads, 'unfair' contracts Over 850,000 subscribers affected, watchdog says. By Tom Williams on Jun 30 2026 11:11 AM Print article Amazon says it is 'reviewing the case filed by the ACCC' over its Prime contracts. Image: Shutterstock Australia’s consumer watchdog is suing Amazon for allegedly using “unfair contract terms” to introduce advertising and force users to pay more to avoid ads on its Prime Video streaming service. The Australian Competition and Consumer Commission (ACCC) filed legal action against Amazon in the Federal Court on Monday, in which it alleges the company breached Australian Consumer Law. The regulator claimed that despite more than 850,000 subscribers of Prime Video having paid $79 upfront for an annual subscription, Amazon used its contract terms to introduce ads in July 2024 “without any contractual entitlement to a pro rata refund or other meaningful redress”. Despite having already paid for an ad-free service, those Amazon customers were asked to pay an additional $2.99 per month to remain on an ad-free plan, ACCC alleged. There were five “unfair contract terms” in Amazon Austra…

Australia's consumer watchdog sues Amazon over unfair charges The ACCC sues Amazon for charging subscribers for ad-free streaming after unfair contract terms allow sudden change Australia's consumer watchdog is suing Amazon, alleging it used unfair contract terms to introduce ads to Prime Video and forced annual subscribers to pay extra for an ad-free experience. Stamatina Notaras Digital Reporter less than 2 min read June 30, 2026 - 5:35PM Australia's consumer watchdog is suing Amazon, alleging it used unfair contract terms, after subscribers were charged extra for ad-free streaming, despite having already paid an annual fee. The Australian Competition and Consumer Commission (ACCC) alleges that between November 2023 and August 2025 Amazon included unfair contract terms that allowed the streaming giant to make negative changes during the contract period, without offering subscribers a remedy. The ACCC investigated the matter after receiving consumer reports about the introduction of ads to Prime Video in 2024. After July 2024, subscribers were forced to pay an additional $2.99 per month for ad-free streaming, even though they were already paying an annual fee of $79 for the servi…

ACCC takes Amazon Australia to court over Prime Video ads, unfair contracts The consumer watchdog is taking Amazon to court for burying allegedly unfair terms in the contracts of Prime subscriptions, which the e-commerce behemoth used to introduce advertisements to Prime Video’s Australian customers. The Australian Competition and Consumer Commission (ACCC) launched legal action against the Seattle-headquartered company’s Australian business on Monday, claiming that more than 1 million subscribers had signed up to contracts containing five terms that Amazon used to make unilateral changes between November 2023 and August 2025. Amazon, which entered the Australian market in 2017, launched Prime subscriptions to local customers in June 2018. It introduced ads to Prime Video on July 2024, and told customers – who had already paid the annual subscription fee of $79 upfront – they had to pay an extra $2.99 a month to keep it ad-free. “Consumers who wanted to avoid ads were left with no choice but to pay more to maintain the service they’d initially signed up for,” ACCC chair Gina Cass-Gottlieb said. Amazon introduced the ads globally in mid-2024. In Europe and the UK, however, it o…