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How Norway's 'Viking Row' was made, and then took over the World Cup EAST RUTHERFORD, N.J. -- When was the first time you noticedNorwayfans' now-infamous "Viking Row?" Maybe it was when a group of fans rowed up an escalator in downtown Boston, or when thousands of proud Norwegians rowed together in Times Square, or in the stands at any of Norway's three group games. Maybe it was when rowers interrupted the soft claps at last weekend's Traveller's Championship PGA Tour event, when Norwegian players Vikor Hovland and Kristoffer Reitan were followed by rowers. (Hovland, for his part, was so buoyed by the "electric" chants that he won Monday's playoff over Scottie Scheffler.) -World Cup match schedule: All fixtures, results, features-Overreactions to the R32 bracket: USA has an easy run?-Marcotti: Best XI of the World Cup group stage It typically starts with the blowing of a traditional Norse horn before everyone sits down on the floor in a formation resembling a Viking longboat. From there, the leader bangs a drum -- slowly at first, but quickening with every beat -- while the fans row their arms back in unison and chant, "Row!" Norway's players have seen it, too. It was all ove…

Norway’s ‘Viking Row’ Is a Fan Phenomenon at the World Cup Norway fans at a World Cup group stage match against Senegal in East Rutherford, N.J., on June 22.

Erling Haaland-led World Cup run is stirring up soccer pride for … Norwegian fans perform a viking boat row before the World Cup round of 16 soccer match between Brazil and Norway in East Rutherford, N.J., near New York, Sunday, July 5, 2026. (AP Photo/Yuki Iwamura) Norway’s Erling Haaland (9) leads the team as they participate in a viking boat row after the World Cup round of 16 soccer match between Brazil and Norway in East Rutherford, N.J., near New York, Sunday, July 5, 2026. (AP Photo/Frank Franklin II) Norway fans celebrate with a viking row chant after the World Cup round of 16 soccer match between Brazil and Norway in East Rutherford, N.J., near New York, Sunday, July 5, 2026. (AP Photo/Matt Slocum) Norway soccer fans gather at Slottsplånse and Karl Johans gate in Oslo, Sunday, July 5, 2026, to celebrate Norway’s 2-1 victory over Brazil in a round of 16 World Cup match. (Javad Parsa/NTB Scanpix via AP) People gather to watch the World Cup soccer match between Brazil and Norway shown on a big screen at Ullevaal Stadium in Oslo, Sunday, July 5, 2026. (Javad Parsa/NTB Scanpix via AP) EAST RUTHERFORD, N.J. (AP) —Erling Haalandbanged the drum to lead Norway fans inthe Viki…

'Bigger than football': Norway fans' Viking row makes waves at World ... Share Facebook Twitter LinkedIn Pinterest Bluesky Threads The fans have done it, in their thousands, in the stadiums. The players have done it on the pitch. Pretty much anyone who was there did it in New York’s Times Square . Norwegian MPs did it in parliament . Prince Sverre Magnus, third in line to the Norwegian throne, rowed in an Oslo subway carriage . Care home residents in their 90s rowed in rural Norway and Norwegian Royal Air Force pilots rowed in their F-35 fighter jets. Forget the Icelandic thunderclap that took over the 2016 European championships. The Viking row, the synchronised rowing chant that accompanies the Norwegian football team’s appearances, is the viral phenomenon of the 2026 World Cup. When their team advanced to the last 16 this week, its best World Cup run since 1998, the hordes of jubilant supporters rowing en masse in Oslo and Bergen produced so much sound that seismologists recorded an earthquake . Norway’s Viking row takes over the World Cup –– video “This is bigger than football,” Norway’s star striker Erling Haaland posted alongside a clip of the squad rowing after their win ov…

Erling Haaland-led World Cup run is stirring up Norway fans at home, abroad <p>EAST RUTHERFORD, N.J. &#8212; Erling Haaland banged the drum to lead Norway fans in the Viking Row that has become a signature part of the World Cup.</p>

How Norway's 'Viking Row' became World Cup's biggest fan phenomenon Sign in Welcome! Log into your account Forgot your password? Get help Create an account Create an account Welcome! Register for an account A password will be e-mailed to you. Password recovery Recover your password A password will be e-mailed to you. SPORTS How Norway’s ‘Viking Row’ became World Cup’s biggest fan phenomenon By: Agencies Date: July 6, 2026 Share post: WhatsApp Facebook X ReddIt Telegram Linkedin NEW JERSEY, July 5: Norway’s remarkable FIFA World Cup 2026 campaign has not only been fuelled by the goals of Erling Haaland and the leadership of Martin Odegaard, but also by a unique celebration that has captured the imagination of football fans around the world. Known as the ‘Viking Row’, the synchronised celebration has become one of the defining images of this year’s tournament, transforming Norway’s supporters into one of the biggest attractions both inside stadiums and across social media.Before every Norway match, thousands of supporters take their seats in unison before mimicking the rowing motion of a Viking ship while chanting the word “Ro!” in perfect harmony. Inspired by the teamwork and fight…

‘Bigger than football’: Norway fans’ Viking row makes waves at World Cup <p>From Times Square to the Norwegian parliament and even in fighter jet cockpits, the choreographed row is everywhere</p><p>The fans have done it, in their thousands, in the stadiums. The <a href="https://www.instagram.com/p/DaQBcGcxjrw/?hl=en">players have done it</a> on the pitch. Pretty much anyone who was there <a href="https://www.bbc.com/sport/football/videos/cpweyq8qnpko">did it in New York’s Times Square</a>. <a href="https://edition.cnn.com/2026/06/30/world/video/viking-row-norwegian-parliament-digvid-vrtc">Norwegian MPs did it in parliament</a>.</p><p>Prince Sverre Magnus, third in line to the Norwegian throne, <a href="https://www.nrk.no/fotballvm2026/hele-norge-ror-_-send-din-video-her-1.17936023">rowed in an Oslo subway carriage</a>. Care home residents in their 90s rowed in rural Norway and Norwegian Royal Air Force pilots rowed in their F-35 fighter jets.</p> <a href="https://www.theguardian.com/world/2026/jul/03/norway-fans-viking-row-world-cup">Continue reading...</a>

Why are Norway fans pretending to row at the 2026 World Cup? The ... norway Comments Why are Norway fans pretending to row at the 2026 World Cup? The meaning behind the viral celebration By Martina Alcheva Updated on June 26, 2026 Follow us on Google! © Getty Images Martin Odegaard #10 of Norway and teammates celebrate Norway isn’t just making waves on the pitch at the 2026 World Cup ; it is completely taking over the culture. The ‘Viking row’ has become a massive viral sensation, with fans synchronously rowing through packed stadiums, taking over the streets, and dominating social media timelines. But there’s a profound, historic meaning behind this iconic celebration that makes it so much more than just a passing trend. Supporters wearing Norway’s red and blue colors have been seen performing the synchronized movement everywhere, from stadium stands to subway stations and even famous locations like Times Square. The celebration has become one of the most recognizable images of the tournament, matching the excitement surrounding Norway’s return to soccer’s biggest stage after 28 years. The celebration usually begins with thousands of fans sitting close together before moving thei…

Norway fans' Viking row celebration takes over World Cup stadiums and ... Fans are doing the row on subways, escalators and even on "GMA." The energy of the 2026 FIFA World Cup has taken North America by storm, from Scottish soccer fansdrinking breweries dryin Boston to Norwegians taking their signature Viking row celebration from the stadiums to the streets. Norway's now-viral synchronized celebration, in which fans mimic rowing a giant Viking ship in unison, has been spotted all across the country on escalators, New York City subways and even in the middle of Times Square. When Norway defeated Senegal 3-2 on Monday night at New York/New Jersey Stadium (MetLife Stadium outside of the FIFA tournament), the players took a seat on the grass, and as one teammate pounded a drum, the rest began to pull their arms back in unison, as if moving an oar through the water. The group then collectively shouted "ro" -- Norwegian for "row" -- as they mimicked rowing a Viking ship together. Norwegian fans even joined "Good Morning America" on Tuesday to demonstrate the Viking row. Norway has rowed its way into the tournament's round of 32, where Erling Haaland and the team will face Kylian …