THE HALFAX HEIMDALL AUGUR

Jaguar Boss: Not Trying To Be Woke, But Okay With Losing ... - Carscoops Jaguar’s managing director claims they weren’t trying to alienate buyers with the brand’s relaunch. However, he reiterated that change was necessary for the company’s survival. Unlike other automakers, it won’t be backtracking on its plan to be an EV-only company. Much has been written about Jaguar’s rebrand. In the car world, it was perhaps the most talked-about event of 2024, with the story making the leap from social media into mainstream media, as everyone seemed to have an opinion on it. Only 32 percent of Carscoops readers liked the company’s new look in our own poll, while Jaguar’s own Chief Creative Officer reportedly had to tell journalists that his team had “not been sniffing the white stuff.” Aside from the new logos and bold expressions of change, what seemed to upset people the most was a somewhat ambiguous advert that featured no cars – just models wearing loud clothes with bold colors. This caused some commenters to wonder if the Jaguar of old had gone “woke.” Poll: Do Your Love Or Hate Jaguar’s New Look? But now that the dust has settled, and with the conversation finally coming back to the al…

JLR Reverses EV-Only Factory Plan, Bets on US Hybrid Growth — Business ... What JLR announced and what it replaces JLR told investors on Wednesday that it would offer petrol and hybrid versions of new models, including smaller SUVs that had originally been earmarked as fully electric, as first reported by the Guardian. The company confirmed it had reversed plans to shift one of its factories to making only electric cars. The announcement represents a significant departure from the "Reimagine" strategy unveiled in February 2021 by then-chief executive Thierry Bolloré. That plan pledged the Jaguar brand would become all-electric by 2025 and that every Land Rover nameplate would have a battery-electric option by 2030 . Neither target has been met. The 2025 Jaguar deadline passed without a single all-electric Jaguar reaching showrooms. The brand's first battery-electric model, a four-door GT, has faced repeated delays. Land Rover's electrification programme has similarly slipped, with hybrid variants filling the gap where full battery-electric models were once promised. Wednesday's announcement goes further than previous delays. Rather than simply pushing timelines back, JLR is now ac…

Could Jaguar U-turn on its all-electric future after EV rebrand backlash? Jaguar is reportedly exploring a potential U-turn on its commitment to become an all-electric car brand, amid concerns over EV demand and lingering backlash to its controversial rebrand. According to sources cited by the Sunday Times, Jaguar has instructed engineers in the UK to explore the development of a petrol-electric hybrid powertrain that could be offered alongside its forthcoming electric models. The move would represent a significant shift from the company’s stated ambition to sell only battery-electric cars. The project is said to focus on a so-called range-extender electric vehicle (REEV), a configuration in which a small petrol engine acts solely as a generator to recharge the battery, rather than driving the wheels directly. Advocates say the technology can alleviate “range anxiety” by offering long total driving distances without relying entirely on charging infrastructure. The reported initiative comes after a turbulent period for the marque, which has faced public criticism over its electric-only reboot and high-profile rebrand, alongside a cyberattack last August and a reshuffle at senior ma…

Jaguar Denies Report Claiming Plans to Abandon All-Electric Vehicle ... Jaguar has been in the midst of a complete corporate overhaul since the beginning of 2025, when the storied English automaker revealed its highly controversial Type 00 concept and vowed to dedicate itself to an all-electric future. One year later, Jaguar finds itself in the position of strongly defending this decision—especially aftera weekend report from British newspaperThe Times of Londonsuggested the automaker was exploring the idea of ditching its pure-EV plans and reconsidering hybrid vehicles. The English paper claimed Jaguar is exploring the development of a partially-gas-powered vehicle under a secret initiative to ease potential worries about driving range. The report cites internal sources at Jaguar Land Rover who said the range-extended electric vehicle model would be capable of going up to 621 miles without stopping thanks to its internal combustion addition. However, JLR has vehemently denied these claims, both in public statements and even in anonymously sourced statements."Our plans to reinvent Jaguar as an electric-only luxury automotive brand are unchanged. We are looking forward to unveil…

Jaguar Land Rover reverses plans for an EV-only factory <p>Firm becomes latest carmaker to roll back on move away from fossil fuels with push for US sales growth </p><p>Jaguar Land Rover has U-turned on plans to shift one of its factories to making only electric cars as part of an effort to focus on growth in the US, as Britain’s largest carmaker further rowed back on the transition away from fossil fuels.</p><p>The manufacturer told investors on Wednesday it would offer petrol and hybrid versions of new models, including smaller SUVs that had been planned to shift to all-electric sales.</p> <a href="https://www.theguardian.com/business/2026/jun/17/jaguar-land-rover-reverses-ev-only-factory-plans">Continue reading...</a>