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China Unveils Ten Rules on Subsidies for Food Delivery Platforms The regulator aims to curb subsidies and put an end to price wars in the food delivery market. China's State Administration for Market Regulation (SAMR) has drafted the "Ten Rules on Regulating Subsidy Practices of Food Delivery Platforms, which is open for soliciting public comments until July 17. The release of the draft rules is timely, reflecting the industry's need for more orderly development, a Chinese industry analyst said, noting the market regulators will continue to strengthen oversight of food delivery platforms, crack down on excessive low-price competition and steer the sector toward sustainable growth. For some time, the platforms have resorted to irregular subsidies and pricing wars to win customers. These practices harm the interests of platform operators, food delivery riders, and consumers, squeezing the real economy, said the SAMR. The anti-monopoly and anti-unfair competition commission under SAMR conducted an investigation and assessment of market competition conditions in the food delivery sector, and found many platforms engaged in leveraging their capital advantages to capture market share, p…

Business Brief (June 18): China Moves to End Food-Delivery Price Wars CAIXIN BRIEFS Business Brief (June 18): China Moves to End Food-Delivery Price Wars Published: Jun. 18, 2026  6:36 p.m.  GMT+8 00:00 00:00 / 00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x Subscribe now Listen to the full version Food-delivery subsidies China released draft rules for food-delivery platforms, prohibiting long-term, large-scale subsidies that distort the market, signaling an end to price wars. Employment plan China’s State Council issued a five-year employment plan aimed at improving the wage income distribution system by strengthening macro guidance on corporate wage distribution. NEWS SUMMARY Register to read this article for free. Register Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations. Save an extra $50. Introductory offer for new readers. Subscribe now . RELATED China Lifts Offshore Lending Caps for Foreign Banks to Boost Yuan Use Overseas Agricultural Bank Tops A-Share Market as Valuation Climbs Past Peers Share now and your friends will read it for free! Share this article Open WeChat and scan the QR code

China issues draft rules on food delivery subsidy to curb price wars ... China issues draft rules on food delivery subsidy to curb price wars China's market regulator is seeking public comment on draft rules to regulate food delivery platforms, aiming to curb price wars and unfair competition. Reuters | Chinas Market Regulator Said On Wednesday It Was Seeking Public Comment On Draft Rules To Regulate Subsidies By Food Delivery Platforms | Updated: 17-06-2026 14:59 IST | Created: 17-06-2026 14:59 IST Country: China SHARE ​China's ​market regulator ‌said on Wednesday ​it was seeking public ‌comment on draft rules to regulate subsidies by food delivery ‌platforms, citing price wars and "irrational ‌competition" in the sector. The draft rules would bar platforms ⁠from ​forcing ⁠merchants to join subsidy campaigns or ⁠bear subsidy costs, using ​capital advantages for monopolistic or unfair ⁠competition, or selling goods below ⁠cost, ​the State Administration for Market Regulation said. The rules ⁠are open for public feedback ⁠through ⁠July 17. Also Read: Torrential Rains Stall Southern China Flights: A Meteorological Update ALSO READ Hong Kong hoists highest rain signal, closes schools…

China Cracks Down on Delivery App Subsidies as Discounts Turn Into ... | Summary | Save A A A Uniforms of JD.com (from left), Meituan, and Ele.me delivery workers. Xinhua Like Korea, China's delivery platform market is becoming increasingly competitive. In February last year, JD.com officially launched a food delivery platform, sparking a three-way contest in what had been a two-horse race between Meituan and Ele.me. Taobao later entered the market with massive subsidies, intensifying the competition further. Amid this, the Chinese government has drafted regulations to curb subsidy abuse by delivery platforms. The move aims to rein in the industry's overheated competition. According to the South China Morning Post (SCMP) on Monday, China's State Administration for Market Regulation (SAMR) specified in a statement that subsidies used to disrupt the market and below-cost sales would be subject to prohibition. The draft regulation will undergo a public feedback period through the 17th of next month. SAMR pointed out that "China's delivery platforms are leveraging their capital strength to seize market share, forcing merchants to participate in subsidies, and triggering irrational com…

China moves to end ‘irrational’ food-delivery subsidies and the sector’s price wars Chinese authorities introduced draft regulations on Wednesday to crack down on the misuse of subsidies by food-delivery platforms, as Beijing seeks to rein in the sector’s intense competition. The proposed rules, open for public comment until July 17, identify several practices that would be banned, including using subsidies to disrupt the market and selling goods at a loss, according to a statement from the State Administration for Market Regulation (SAMR). “China’s food-delivery platforms...

China's Food Delivery Subsidy Ban: Market Impact | DoubleData Table of Contents Chinese regulators are cracking down on predatory pricing and aggressive subsidies that have defined the food delivery market for years. The new draft rules aim to stop platforms from using capital advantages to seize market share or coercing merchants into participating in loss-making promotions. The State Administration for Market Regulation (SAMR) recently issued a statement targeting the irrational competition that has long plagued the industry. According to the regulator, these practices hurt small businesses, delivery drivers, and even consumers in the long run. Under the proposed framework, platforms will be banned from selling goods below cost and from using large-scale subsidies to disrupt market order. This shift represents a massive change in how platforms must operate in the world’s largest food delivery market. Instead of relying on brute financial force, companies will now need to prove that their pricing strategies are sustainable and fair. One of the most significant parts of the new rules is the requirement for platforms to disclose subsidy data both before and after a campaign. This l…

China's SAMR targets food delivery subsidies as 3 platforms back rules China's food delivery giants are embracing a regulatory crackdown on the subsidy wars that have defined their battle for market share. China's market regulator proposed rules Wednesday to curb irrational food-delivery subsidies, drawing swift support from Meituan, JD.com and Alibaba's Taobao as the sector's price war faces a regulatory clampdown. "The draft guidelines target long-term, large-scale subsidies that disrupt market order and coerce merchants into bearing campaign costs," the State Administration for Market Regulation said in a statement. The 10-point framework, open for public feedback through July 17, bans platforms from selling goods below cost, using capital advantages for monopolistic competition, or forcing merchants to participate in subsidy campaigns. Platforms must disclose subsidy data before and after each campaign. The crackdown threatens the growth playbook of China's $100 billion-plus food delivery market, where Meituan, JD and Alibaba have burned through cash on subsidies to capture market share. Meituan shares fell 1.9% in Hong Kong trading Wednesday, with short interest at 11.8% of f…

Beijing Targets Food Delivery Giants With Sweeping Regulatory Overhaul China’s top market regulator has proposed new rules to tighten oversight of the country’s food delivery giants, aiming to rein in cutthroat competition, shield merchants from excessive platform fees, and improve protections for the nation’s army of gig workers. The State Administration for Market Regulation (SAMR) on Wednesday began soliciting public feedback on a set of draft guidelines that would standardize fee practices, clamp down on coercive marketing tactics, and impose labor safeguards across the sector. The move comes amid an intensifying price war between market leader Meituan and rivals like JD.com Inc. and Alibaba Group Holding Ltd., which have flooded the market with subsidies to gain share. Unlock exclusive discountswith a Caixin group subscription — ideal for teams and organizations. Save an extra $50. Introductory offer for new readers.Subscribe now. China’s Regulator Ramps Up Push to Curb Food Delivery Subsidy War Chinese Regulators Demand Tech Giants End ‘Instant Retail’ Subsidy War We ‘ve added you to our subscriber list. Participation of Indian Prime Minister Narendra Modi in the 5th …

China seeks to rein in 'unfair' food delivery competition with new ... ETtech China is seeking to crack down on "unfair" competition among food delivery platforms by introducing new rules to limit subsidy campaigns that regulators say harm the economy Beijing: China is seeking to crack down on "unfair" competition among food delivery platforms by introducing new rules to limit subsidy campaigns that regulators say harm the economy. Beijing has been targeting what it sees as unhealthy developments in the sector, a crucial contributor to national consumption, which has been sluggish in recent years. Also Read: China hits food delivery platforms with 3.6 bln yuan fine for 'ghost' deliveries Fierce competition between top platforms including Meituan and Alibaba's Taobao Shangou -- which employ millions of delivery drivers -- has led to price wars, the State Administration for Market Regulation (SAMR) said Wednesday. It proposed draft regulations targeting subsidy campaigns by platform operators that artificially reduce prices and encourage more orders. Live Events Under the new rules, platforms may not "indirectly coerce" merchants into participating in subsidy schemes through allocat…

Beijing writes the rulebook for the food-delivery subsidy war Sign up to stay briefed on what the Chinese government is doing, thinking, and saying. Authorities want food-delivery platforms to fund subsidies from their own profits – and make them public. On June 17, the market regulator (SAMR) released for public comment draft "Ten Rules on Food-Delivery Platform Subsidy Conduct." Some context: The rules come after a year of bruising subsidy wa... What happened: On June 23, the market regulator (SAMR) and five other agencies released a plan to leverage AI to upgrade China's advertising industry. The plan focuses on cultivating "digital intelligent advertising," or using AI to generate and target ads.…Read More » What happened: On June 11, Tianjin's transport commission released draft measures for commercializing autonomous vehicles. Some context: This is the first such local framework proposed since Baidu's mass robotaxi outage in late March, which stranded 100+ cars. The incident led…Read More » China's science and technology loans aren't doing what they're supposed to do. What happened: On June 24, the National Audit Office (NAO) delivered its annual audit report, finding th…